Do any of your tour options appeal to Millennials? If the answer is no, then you are missing out on a substantial part of the travel market that could otherwise bring in regular bookings to your tour operation. In fact, it is estimated that by 2020, about 50% of all travel bookings will be made by Millennials, so there is a pressing need for tour operators to act quickly to bring in this market.
Tourism has rapidly changed with the advent of the internet. More and more people are booking everything from their flights to hotels and even attraction reservations solely through online bookings. And that increase in online bookings has crossed over into the tour industry, which is why any tour operator hoping to keep up with the evolving industry should be offering online bookings through customized tour software. If you want to know more about why tour operators should offer online bookings, consider these following 5 reasons.